Audi A8 vs BMW 740d

September 17, 2023
Audi A8
Dimensions: in (mm)
Lenght: 202.2 (5137)
Width: 83.1 (2111)
Height: 57.5 (1460)
BMW 740d
Dimensions: in (mm)
Lenght: 198 (5029)
Width: 74.9 (1902)
Height: 58.7 (1492)
Compare Audi A8 vs BMW 740d (1:1)



The Audi A8 and BMW 740d are both flagship luxury sedans from renowned German automakers, each offering a blend of opulence, advanced technology, and performance. However, they approach these elements with distinct philosophies, catering to different preferences among luxury car buyers.

The Audi A8, acclaimed for its elegant design, comes in standard and long-wheelbase versions, providing flexibility in interior space. It typically offers a range of potent engine options, including V6, V8, and even a high-performance W12 engine, ensuring impressive acceleration and a refined driving experience. Audi's Quattro all-wheel-drive system is often available, delivering excellent traction and stability in various driving conditions. Inside, the A8 boasts a luxurious cabin with high-quality materials, cutting-edge infotainment systems, and a serene and comfortable atmosphere. Audi's Virtual Cockpit is a standout feature, offering a customizable digital instrument cluster for a cutting-edge driving experience.

The BMW 740d, on the other hand, embodies BMW's reputation for delivering an engaging driving experience. It typically features a robust diesel engine, the "d" denoting its diesel fuel source, providing ample power and impressive fuel efficiency. The 7 Series showcases BMW's focus on sporty handling and precise steering, even in a large luxury sedan. Inside, the BMW 740d offers a comfortable and well-appointed cabin with high-quality materials, advanced technology, and a driver-centric design.